Some of you may be aware of a movement called Let Toys Be Toys. It's all about letting children choose what toys they want to play with and encouraging stores to stop dividing their toys according to gender. You know the kind of thing; pink kitchen equipment for girls and blue diggers for boys. I've always let my boys play with whatever toys they like. They have cars, kitchen stuff, dolls houses, trains, a push chair, dolls, fairy dresses, space suits... Their clothes and toys are of all different colours. I don't buy into this half hearted idea of making "girls" toys that are "appropriate" for boys by making them blue, like when you see a blue push chair being marketed for boys. No. NO. It's just a pushchair. It's not for a girl or a boy, it's for a child!
I digress. The folks behind #lettoysbetoys have a new movement and it's Let Clothes Be Clothes! I'm sure you can guess the ethos. It's simple. Children's clothes should just be clothes, they needn't be "boys" or "girls". So many stores divided their clothing according to gender and make some really odd choices as to what constitutes a "boys" top or a "girls" top etc. A company #letclothesbeclothes have been targeting recently is John Lewis. There are several reasons why (earlier this week they were spotted stocking "bras" for girls from age 2 plus!) but I want to write about the way they were stocking their fantastic Donna Wilson range.
I myself have bought several items from this range and I must admit I did notice when buying online that some of the range was under "girls" and some under "boys". As I wanted two pairs of the leggings for my boys, I had to venture to the "girls" section. No bother really, I'm used to shopping from both sections, though it would be nice just to be able to shop in "children's clothes". I found the way the clothes had been divded accorcding to gender very strange and guess what, so did #letclothesbeclothes. More than this though, Donna herself never intended the range to be divided by gender. She had very sensibly designed it as unisex.
|Felix in his Blah Blah Blah leggings by Donna Wilson @ John Lewis|
Scandi Cross Vest - hand printed by me
Tee - Threadless
Leggings - Donna Wilson @ John Lewis
Moccs - Belle and The Bear
What are your thoughts on this subject?
Want to link up a kids fashion post? Please use the linky below! I will do my best to comment on your post as soon as I can though do bear with me, no one is sleeping well in this house just now, both boys have been ill and it's very manic here!!! Please don't forget to link to me in your blog post - thank you! xx