90:10 Man - Men's Fashion

My dear hubby, Pete, is always moaning at me that I and the boys get sent items to review all the time but nothing ever comes through for him.  Well, I've told him that the answer to that is to get blogging himself.. haha!  He doesn't have the time, bless him.  I blog because I love having something to pour my creativity and passion into, beyond the children, bless them.  Pete has his job and that is consuming enough!

With the likelihood of Pete blogging being next to nil, the chances of him getting an item to review are also low.  So, when an email popped into my inbox a few weeks ago asking if my hubby would like to review an item of clothing from online men's retailer 90:10 man I got quite excited!

90:10 is the creative brainchild of Dan Glatman.  He came up with the idea after a night out at the pub.  I'll let him explain the brand in his words:

"90:10 is a new and exciting brand for men who consider themselves to be 90% Grown up and 10% not. Encapsulated within the brand's message is some recognition for a guy for getting his act together but at the same time reminding him that that this doesn't mean that he is now over the hill...far from it! 

We all have responsibilities but I don't accept that just because I am no longer a teenager or in my early 20's at college, I have lost the ability to have fun or have forgotten how to enjoy myself... This is what a guy is expressing about himself if he wears 90:10.. For the lion's share of the time, we all have to take life seriously but not all the time! 

My vision is to marry humorous and innovative branding to stylish and great quality clothing delivered to the customer at the right price in an environmentally responsible way.  People will interpret 90:10 in different ways and how it applies to them and that is all part of the fun..The intention is to start a positive and light hearted conversation with men by demonstrating that the brand cares about the same things that they care about.

90:10's routes are steeped in humour as it was born out of a merry conversation in a pub!"

A great explanation Dan, thank you!  I like the idea behind it.  I think a lot of us, not just men, can't quite believe that we are "grown up" and have to be responsible all the time.  That's our parents, isn't it?!

Pete was sent a hoody from the range.  Dan had told me in advance how soft the hoodys are and that his wife is always pinching his.  Well, I can see why.  It really is unbelievably soft.  Pete agrees and he wore it every day for a week before washing it.  

The hoodys are quite slim fitting so it might be worth sizing up.  I think the slim fit looks good though.  Really compliments the figure!!

Pete performs his best catalog poses ;-)

I'll let you know what Pete thinks now:

"It's soft and comfortable to wear.  A nice snug fit.  I look good!"

Now a little something for you, lovely readers!  If you would like to try out 90:10 Man, now is a great time because Dan is very kindly offering 20% off purchases using the code BLOG at checkout.

Pete's hoody retails at £42.00 and comes in a variety of colours.